When asked about data security, most marketers simply shrug their shoulders. It’s IT’s responsibility, right? Wrong. Database security is more than just IT’s job. If you’re a marketer, it’s high time you familiarized yourself with the steps you need to take to safeguard your precious customer and prospect information.
A big reason for this shift is a fascinating transformation taking place right now in most firms: Marketing is gradually displacing IT as stewards of the marketing technology infrastructure. The way things are heading, the marketing department will gain responsibility not only for its own IT infrastructure, but also for the security and integrity of the customer and prospect data contained therein